leading consulting group


Leading Consulting Group (LCG) is a sales and marketing company specializing in luxury hotels, premium lifestyle services and exclusive brands. Launched in 2007 by Viktor Dimitrov, it offers a prestigious portfolio of clients strategic direction and a comprehensive range of personalized marketing and sales representation services across the Eastern European region.

Leading Consulting Group is a multinational company
Highly experienced people
The LCG team is located in all key areas across Eastern Europe and provides its portfolio of clients with an in-depth industry understanding.
LCG team location
As the owner–operator of the business, Viktor is directly involved on a daily basis with every client. He has more than 20 years of experience in the hospitality industry. Viktor is a Founder of the well-renowned Conde Nast Traveller Luxury Travel Fair, a travel-trade event that became synonymous with the luxury travel industry in Eastern Europe. LCG operated this leading travel event in Russia on a turnkey basis.
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There has been a lot of Moscow-based sales and marketing companies, but they rarely reach outside the Moscow borders to promote to other major markets in the Russia and CIS. Moscow is an exciting place to be – but there are also other Eastern European cities and countries where real luxury market exists. This is where LCG has its strengths. It is our exclusivity, personal touch and experience that makes the difference in this market!
Viktor is a passionate traveler and continually contributes to various high profile lifestyle publications. He frequently visits each client. hosting travel profeSSionals in and around the hotels LCG represents. entertaining journalists and celebrities. Viktor personally deals with all major key players on the market from large tour operators. boutique travel agencies to media. bloggers and celebrities.

We represent exceptional luxury hotels, service providers and lifestyle brands.

We hand pick just the right ones for the portfolio to ensure a consistent level of excellence.

They know they are special and unique and want a team of experts that share the same values and goals. A visionary team that can open the right doors and move market share one company at a time. Our clients represent luxury beyond the traditional understanding of this notion.

Leading Consulting Group offers bespoke comprehensive solutions to build a long-term relationships with our clients.

We grow revenue for our clients by creating awareness, educating the travel trade and generating sales by positioning ourselves as an extension of our client's sales & marketing team.

Our services
The following is simply a selection of the services we offer. We specialize in bespoke programs to suit your individual needs, so please contact us to discuss any specific requirements you may have.
  • Outsource Sales and Marketing services
  • GSA Representation
  • Strategic planning and communication
  • Brand strategy
  • Destination Management
  • Media relations
  • Public Relations
  • Lobbying and Public affairs
  • Media planning and buying
  • Content creation
  • Press clipping services
  • Crisis Management
  • Corporate Reputation Management
  • Sales Calls
  • Sales Solicitation
  • Corporate and Leisure Business
  • MICE Sales
  • Call Center & Room Reservations
  • Newsletter and Mailing Creation
  • Business Pairing
  • Trade and Consumer Events
  • Event management
  • Trade and Media Fams
  • Client relations management (CRM)
  • Annual rate contracting and negotiations
  • Educating training programs for travel professionals
  • Printed Materials Handling